Crash Helmet

Not all studio shoots need to feature new products. Michael Prichinello, an owner of Classic Car Club Manhattan and motorcycle racer went down in a race during his 2024 season. Fortunately, he walked away with just a few bumps and bruises — and an incredible helmet that was perfect for a photoshoot! We played with lighting to highlight the scratches and red light that came out very prominently with a bit of haze. The result? Pure visual impact.

Credits:

Director: Lee Milby
Shoot & Edit: Mike Banom

OTHER PROJECTS

A close up crop of a motorcycle helmet. The rider was in a crash and there are deep scratches across the bottom portion. There is a red light reflected on the helmet. The words Car Club are visible from this angle.

A close up crop of a motorcycle helmet. The rider was in a crash and there are deep scratches across the bottom portion. There is a red light reflected on the helmet. The word club is visible from this angle.

A close up crop of the visor and mouth breathing portion of the helmet which has deep scratches in the plastic from the crash.

A close up crop of the visor of the helmet which has deep scratches in the plastic from the crash.

A close up crop of a motorcycle helmet. The rider was in a crash and there are deep scratches across the bottom portion. There is a red light reflected on the helmet. The words Car Club are visible from this angle.