Luck Collection

This two-part promotional series for Red Halftone’s “luck” themed product launch is designed to capture the charm and allure of chance. The first scene features the ‘Lucky 7’ sticker pack piled in the center of the scene in a dice tray. The rest of the scene features objects that evoke excitement of luck and fortune. Oranges are scattered throughout this scene which symbolize happiness and prosperity. The second scene features 2 main products. The first being a luck themed sticker sheet and 2 enamel pins – a lucky waving cat and a horseshoe. For supplementary objects we included an 8 ball, snacks and red and black dice. Together, these elements craft a narrative where luck becomes not just a theme, but a tangible, sharable experience.

Credits:

Lighting, Photography & Edit: Mike Banom
Creative Director: Lisa Champ

OTHER PROJECTS

The first scene features the 'Lucky 7' sticker pack piled in the center of the scene in a dice tray. The rest of the scene features objects that evoke excitement of luck and fortune. Oranges are scattered throughout this scene which symbolize happiness and prosperity.

A crop of scene 1 - showing a close up a dice cup showing dice, a sticker and an orange slice.

A crop of scene 1 - showing a close up of the dice tray filled with stickers.

A crop of scene 1 - showing a close up a dice cup showing a pair of dice, a sticker and a few playing cards

The second scene features 2 main products. The first being a luck themed sticker sheet and 2 enamel pins - a lucky waving cat and a horseshoe. For supplementary objects we included an 8 ball, snacks and red and black dice. Together, these elements craft a narrative where luck becomes not just a theme, but a tangible, sharable experience.

A crop of scene 2 - a close up of a horseshoe pin that says 'Good Luck'

A crop of scene 2 - a close up crop of the sticker sheet with surrounding objects.

A crop of scene 2 - a close of 2 pins with backing cards. One says lucky cat and features a waving cat. The other says good luck and features a horseshoe.