Form+Forge

An identity for a construction and interior design company.

WHAT WE DID

Branding,
The Form+Forge wordmark in off-white on a seaweed green background. The Form+Forge letterforms are a Modern style with sharp contrast between the thick and thin strokes.
A supporting icon created from the capital "F"s of the Form+Forge wordmark. The "F"s are opposing and connected at the arms by the plus symbol creating a symmetrical icon.
A supporting pattern created from the plus symbol. The grid it creates ties into the precision and order that is required in construction and design.
The Form+Forge color palette is made up of green and natural hues consisting of: Seaweed, Olive, Off-White, White, and Charcoal.
The brand guidelines created for Form+Forge that breaks down the color palette, typography styles, and logo use scenarios.

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