Formula 1 Collection Miami Edition

A special edition coffee box set for Drive Coffee's partnership with Formula 1. It's inspired by the entirely new race in Miami, the 2022 cars, and the art and culture of Miami.

WHAT WE DID

Branding, Packaging, Printed Materials, Photography,

PARTNERS IN CRIME

Creative Direction + Design: Lisa Champ
Photography: Mike Banom
Car Illustrations: Drive Coffee
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A full view of the packaging. The box is covered by a slipcase with the Formula 1 logo centered.
The Formula 1 and Drive Coffee partner logo lockup with Miami lettering below.
The box set packaging with the slipcase removed revealing a white shoulder box with a gold foil stamped Formula 1 logo
The box set packaging with the lid removed revealing a pass and lanyard with an envelope that says enjoy
The box set packaging with 3 coffee tins inside
The three coffee tins included in the box set. The tins from left to right are called: Wynwood, South Beach, Ocean Drive
The Wynwood coffee tin on it's side with coffee beans spilling out
The South Beach coffee tin on it's side with coffee beans spilling out
The Ocean Drive coffee tin on it's side with coffee beans spilling out
A three-quarter view of the Wynwood coffee tin packaging
A three-quarter view of the South Beach coffee tin packaging
A three-quarter view of the Ocean Drive coffee tin packaging
Front and back views of the brewing instruction cards included in the envelope
Lettering that reads: Enjoy

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